Jam: Instant Song Creator for iPhone
Case Study
Developed By DreamWalk App Development
Released: 2013 | Platforms: iOS
Create completely original songs in just seconds by simply singing into your iPhone. Share with friends and earn virtual badges and royalties to unlock exclusive bonus features. Jam for iPhone is an internal project by iPhone app developer, DreamWalk, and it was released on Jan 14, 2013. Since it’s release, Jam has been the the number 1 music app in 26 countries on the iTunes App Store, including Australia, USA, Canada and New Zealand.
Perfect for anyone who dreams of becoming a star but might not have the vocal ability, Jam allows users to create original songs in just seconds, that can then be shared with friends and fans. Featuring unlockable musical style packs, award badges and streamlined social sharing tools, Jam can now be downloaded for free on the iTunes App Store.
Jam enables absolutely anyone to create original music, regardless of their musical abilities or experience, and best of all it only takes a few seconds!


600,000 Users

No. 1 Music App

Appy Award Finalist

Featured by Apple

Features
- Instant song creation
- Original music generation using artificial intelligence
- Sample-based music style packs
- Vocal pitch detection
- Auto selection of chord progressions
- Vocal autotune
- Multichannel mixing and remixing
- Full social network
- Charts ranking songs in various categories
- Battles allow users to compete against each other
- Unlockable badges and milestones
- Sharing of songs via SMS, email and socials
- Featured artists
- Integration with website and charts
Jamming with Macklemore
Developing Jam
The idea for the app was initially conceived by Joe and Sam Russell in 2011. The brothers both had strong musical backgrounds and wanted to build an “Instagram for music” that allowed users of all musical abilities to create and share original songs quickly and easily.
After a few months of technical validation and some fine-tuning of the concept, development work commenced in 2012.
Jam was a highly complex app to build, incorporating advanced machine learning and neural networks for song creation, along with a gamified social network to build an engaged community around the app.
Design and development of the app took the team just under 12 months to complete and the app was launched in early 2013.
The most notable features in the update were the ability for users to remix songs and a battle feature that enabled users to compete in rap battles against each other. The update resulted in a 15% increase in user retention.
Since launch, Jam for iPhone has been downloaded around 600,000 times. It has reached number 1 on the App Store charts in 26 countries and has been featured by Apple numerous times. It was a finalist in the 2013 Appy Awards where is was beaten by Shazam to take out runner up.