
“Geochaching and iPhone apps, two of my favorite things, have combined to bring a bit of fun and awareness to the state of New Mexico. The Catch the Kid app, created as a campaign by the famed creatives at M&C Saatchi for the New Mexico Tourism Department (NMTD), is a very large-scale scavenger hunt for outlaw Billy the Kid. M&C Saatchi CEO of North America Huw Griffith mentioned that they wanted to encourage people to travel around the beautiful state and that the app captures the adventurous spirit of New Mexico. I wish there was an app like this for every state as I can only imagine the amount of travel ideas I’m missing.”
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