So you want a mobile app for your
business and you’re wondering what the secret is to creating a
successful one? Well, wonder no more, because this article spills the
beans. The success of a mobile app depends on just three simple, but
very important elements.
First you have to have a great idea for an app. It must be something
that will be immensely useful to the user, ideally something that they
can’t be without.
A great idea
It must also be an idea that’s relevant to your business (i.e. a
workout monitoring app developed by a gym or sports supplement company).
If your app is a great idea, then everything that comes after that is
There’s no point in having a great idea if it never comes to
fruition, or is so badly executed that it becomes a mediocre idea
instead. You need to find a mobile app developer who knows their stuff
and is able to understand your vision and turn it into reality.
A great developer
A great developer knows that your app needs to be designed so it is
easy to access, easy to use, looks great and works right every time.
They also know that it has to be designed responsively, so it can be
rendered differently on various types of platforms and operating
systems, without having to develop separate apps. A great app also needs
to have virality – an in-built component that makes it a better user
experience when shared with others.
A great idea developed into a great app will not become a success if
it lies buried in the app store and rarely sees the light of day. That’s
why the third vital element in creating a successful mobile app is
marketing. Once you have the product, you need to market the heck out of
A great marketing strategy
If it’s designed to make your customers’ lives and buying experience
easier, then tell them about it. Send them the link in an email and
feature it in your customer newsletters. Create a Facebook and Twitter
page for it and issue press releases about its launch. Contact industry
bloggers and ask them to review it. Feature it on your website with
images and videos displaying its features.
Do everything you possibly can to get people trying it, including
making it free. If you manage to do that and you’ve got the first two
steps right and created a great product, then word of mouth will do the
rest and you’ll have a successful mobile app on your hands.