Mobile app development and design case study.
RELEASED 2020 | PLATFORM: iOS & Android
Don’t miss the action – get your food delivered to your seat with Snackr.
The app let’s you browse food vendors at your favourite stadium and skip the queues with food delivered straight to your seat.
“DreamWalk’s design is outstanding. I think their real strength is in their ability to focus on UX/UI to deliver clean, effective designs.“
How it works
The concept behind Snackr is simple – Order food and beveridges for delivery to your seat at sporting and entertainment events.
Snackr is a large-scale food ordering and delivery logistics platform. It comprises of a number of applications, including the consumer food ordering app. From this app you can browse food vendors near you in the stadium, place orders and receive your food without ever having to queue up for it.
Snackr is currently available at Blunstone Arena, with plans to expand to more stadiums and events in 2021.
Design and mobile app development
Hiding the complexity from the user
In many ways Snackr is much like any other food delivery app and in designing the user experience (UX) we had many successful case studies to draw from. In other ways though, we were in completely uncharted territory.
Unlike Uber Eats or Deliveroo, Snackr operates exclusively inside stadiums to deliver food from vendors to attendees in their seats. This posed a whole range of new technical, logistical and design challenges.
The Snackr team had already solved the majority of the logistical issues before engaging DreamWalk as their mobile app developer and designer. It was our job to create an intuitive app interface that would hide all of the backend complexity from the user. We wanted it to feel like the food delivery apps they were already familiar with. No learning curve.
The DreamWalk strategy and design team spent two days with the Snackr team working though the goals, features, functions and user flows. We then went away and created a full UX prototype, brand design (including logo) and finally the finished visual UI design that you see in the app today.
Collaborative mobile app development
Our development team worked autonomously on the front-end app development and collaborated closely with the Snackr team to develop the backend.
With so many moving parts and a high level of technical innovation, Snackr was definitely one of the more challenging projects we’ve worked on and one of the most rewarding.
We believe the results of our hard work speak for themselves. The interface is clean and the process of ordering food to your seat is simple and intuitive. We succeeded in hiding the complexity of the app to the user, so their experience is a familiar and positive one.
Snackr app design credits:
Creative Direction: Joseph Russell
UI Design: Ned Marquis
UX Design: Ned Marquis, Joseph Russell, Karl Graf and Jenny Cheng
Brand Design: Ned Marquis
UX wireframes / UI visual design comparison
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UI concept design
Branding logo design
Snackr Launch at KFC Big Bash League 10
Snackr launched at the KFC Big Bash League 10 cricket in December, 2020 and will be available to cricket Tasmania members for the entire season.
So far the response has been overwhelmingly positive. Read some customer reviews below:
“Great idea, let’s see it as a permanent feature!”
“Love it! So convenient! Would definitely use again”
“Snackr is a fantastic idea, very convenient”
“Great idea! Love it – thank you!”
Snackr KFC Big Bash customer poll results:
? 92% would use Snackr again.
? 90% would use Snackr because it is convenient, 74% because they don’t want to miss the action, 60% because they hate waiting in lines and 28% because there is limited person to person contact.
? 87% were satisfied with the quality of their order.
Got an app idea?
Let’s chat about how we can help bring your idea to life using our proven formula for success. We will happily sign a confidentiality agreement before discussing.