PuntShare

Make the Bet the Hero!

PuntShare co-founders John and Jack Fox knew exactly what they wanted when they approached DreamWalk to design and develop their app. They wanted a local Australian app developer with an eye for detail, who wouldn’t cut corners. The wanted to do it once and do it right.

To the team here at DreamWalk it was immediately obvious that the Fox brothers knew social sports betting. They were the target market and had a very clear idea of how the app should work. They needed an execution partner to bring their unique vision to fruition and we were that partner.

After initial strategy work with the DreamWalk team, design of the core screens was done in a highly collaborative manner. The brief was simple: Make the bet the hero! So, after extensive experimentation and iteration and in close collaboration with the client, DreamWalk’s lead designer Ned Marquis came up with a social feed design that is both familiar and unique. It puts the focus on the bets themselves and neatly ties everything in around them.

The finished design maintains the social networking standards and conventions users are familiar with while providing a unique solution tailor made for punters.

Taking advantage of third party tools

Social networking apps are notoriously time consuming to build from scratch. We know because the we’ve done it a number of times before. In order to save time and the client money, we turned to GetStream.io. This third party service enabled us to build PuntShare’s social feed in a fraction of the time, leaving us with time to focus on the more unique features of the app.

We also made full use of a tool called Supernova which allowed us to export our Sketch user interface designs directly into React Native front end code. This also saved weeks of menial front end layout work.

The finished PuntShare app was released in open beta in 2020.