FoodWorks prides itself on its fresh, contemporary approach to retail whilst still retaining a friendly, community-focused relationship with its customers.
Unlike any other supermarket brand in Australia, every store in FoodWorks is different and each have a strong sense of independence, which gives them full flexibility to tailor their store to their local community’s needs.
When looking to update the FoodWorks website, Wellcom Group Limited turned to DreamWalk for development.
The new site was built using a CMS to not only enable the client to change graphic elements on the main site but also to allow store managers at over 400 FoodWorks stores to manage their own micro-sites.
A catalogue ingestion system was designed to feed and display new catalogues each week via an open source page flip browser.
The site also includes a store finder, recipe centre, newsletter signup and a mobile version of the site for optimal display on mobile devices