How To Plan and Execute an App MVP

What is an app MVP? We’ve all heard the term Minimum Viable Product (MVP) and we know launching an MVP is best practice for app startups. But what actually is an app MVP and how do you go about planning and developing one? First, here’s the Wikipedia definition: A...

100,000 Users in a Day: An App Marketing Case Study

INTRODUCTION This is a real life app marketing case study that follows the launch of our popular music app, Jam for iPhone (Now Jam:Instant Song Creator). Hopefully this case study will provide readers with some useful app marketing tips and strategies. More...