How to diagnose and treat a failing app. It’s a common predicament. You spend thousands of dollars building an app, launch it and nothing happens. The revenue you expected to come pouring in simply doesn’t. Not even a trickle. So, you go through the five stages of...
Founder of LinkedIn and former PayPal executive vice president, Reid Hoffman famously said: “If you’re not embarrassed by the first version of your product, you’ve shipped too late”. Apple and Pixar founder Steve Jobs, on the other hand, had almost the exact opposite...
Now is a stressful time for business owners. In just a few short weeks, the Coronavirus pandemic has changed the world we live in and the way we do business. With self-isolation measures now being enforced in Australia and around the world, thousands of businesses are...
Love him or hate him, there is no doubt that Apple and Pixar founder, Steve Jobs was a unique and influential human being. Not only did he revolutionise personal computing but he also effectively created the mobile app industry as we know it. I have no doubt that...
Mobile App Design Award News Last week DreamWalk was announced as a finalist in the prestigious 2019 MUX Awards for our mobile app design work on the Recycle Mate app. The innovative design revolves around a unique animated ‘object analysis’ theme....
INTRODUCTION This is a real life app marketing case study that follows the launch of our popular music app, Jam for iPhone (Now Jam:Instant Song Creator). Hopefully this case study will provide readers with some useful app marketing tips and strategies. More...
